Table 2
Results of Moderated Regression Analysis for Sales Level
 

Model 1

Model 2

Model 3

Model 4

Model 5

Control

         

Constant

12.18***

11.97***

13.31***

13.44***

12.51***

Firm Size

0.01***

0.01**

0.01*

0.01*

   0.01*

Direct

         

Innovation

 

    0.07

-0.45**

0.05

    0.05

Proactiveness

 

0.17***

0.14**

-0.33*

0.13**

Risk-taking

 

-0.90***

-0.18**

-0.19**

-0.87***

(Risk-taking)2

 

0.07**

     

Dynamism

   

-0.22**

-0.13

-0.12

Munificence

   

      0.07

-0.02

0.05

Indirect

         

Inn-Dyn

   

 0.02**

   

Inn-Muni

   

0.02

   

Pro-Dyn

     

    0.01

 

Pro-Muni

     

0.03**

 

Risk-Dyn

       

0.02

Risk-Muni

       

0.04*

Model Stats

         

DELTA F

—

4.92***

6.91***

6.83***

6.90***

Notes: In order to save space, the coefficients/significance levels were not listed for the thirteen industry variables.
DELTA F represents the change in the F-Statistic (and the significance of this change) from the control model.
* p < .10; ** p < .05; *** p < .01