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MARKETS FOR ENTREPRENEURSHIP KNOWLEDGE: INDENTIFYING OPPORTUNITIES AND FORUMS FOR NEW EXCHANGES OF FINDINGS FROM RESEARCH AND PRACTICE

Jerome A Katz

Jefferson Center for Entrepreneurial Studies
School of Business and Administration
Saint Louim University
3674 Lindell Blvd.
St. Louis, NO 63108

Telephone
314-658-3864

Fax
314-659-3897

Telephone (home)
314-275-8721

Principal Topics
Backtracking from reports of entrepreneur dissatisfaction with entrepreneurship academic, work, a proble was found in the appreciation by entrepreneurs of work or venues designed by and for academic audiences. Alternate key publics in entrepreneurship are Identified, their information needs detailed, and the forums for exchange between key publics are analysed.

Method
Data is gathered from existing literatures of the four key publics, and Is supplied to by survey results from various existing and in-program studies of the four key publics.

Major Findings
(1) An Internet and electronic and CD-ROM database access broadens it become more likely that members of different key publics will stumble into forums focussed on different key publics. (2) The key publics of interest are entrepreneurs, and entrepreneurship policymakers, entreprenurship consultants, and entrepreneurship academics. (3) Bach group has distinctive, largely non-overlapping research agendas. (4) Of the 16 forums for axch"* prompted by every pairing of the four 1*y publics, only six have a substantial number of electronic or print media examples.

Implications
(1) As stumbling increases, recognition of the need to clarify (and when necessary restate) each medium's key publics of interest will increase. It is unlikely that every key public will find every others' forums of use, but the burden for relevance should remainn on the shoulder of the medium's target key public, not on net stumblers' complaints. (2&3) Further work needs to be done to distinguish the needs of start-up and established entrepreneurs to deal with key public heterogeneity. (4) Key publics' organizatens should consider assessing and perhaps addressing the need for now media vehicles in those forums where little is currently being done.

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