GEOGRAPHIC EXPANSION: A
MANAGERIALLY CHALLENGING PATH TO SMALL FIRM GROWTH
Bruce R. Barringer, University of Central Florida
Daniel W. Greening, University of Missouri
Revised Model, Discussion, and Conclusion
Although the small business sector is achieving phenomenal growth, an important concern in the field has been the challenges associated with the prudent growth of individual firms. Surprisingly, despite the prevalence of geographic expansion as a growth strategy, there is virtually no research to deal with this topic. This study advances a preliminary model of the managerial challenges that influence the performance of small business geographic expansion. Based on a comparative case study methodology, the experiences of three small businesses that have engaged in geographic expansion are compared to the preliminary model for the purpose of producing a clearer and more valid model..
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Last Updated 1/15/97 by Geoff Goldman & Dennis Valencia
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