Table 2

Comparison of Actual Decision Policy with Stated Decision Policy

Cognitive Cues (Treatment 1)
  Actual Decision Policy Stated Decision Policy
Cues Mean Std. Dev Rank Mean Std. Dev Rank
Entr/Team            
Mkt. Familiar .3562 .1361 1 22.80 6.420 1
Leadership .2954 .1314 3 19.50 6.917 3<
Product            
Proprietary .3488 .1460 2 18.95 6.395

4

Market            
Size .1556 .1277 5 17.90 6.711 5
Growth .2875 .1853 4 20.85 7.150 2
Additional Cognitive Cues (Treatment 2)
  Actual Decision Policy Stated Decision Policy
Cues Mean Std. Dev Rank Mean Std. Dev Rank
Entr/Team            
Mkt. Familiar .2145 .1297 5 14.12 5.988 4
Leadership .1786 .1557 7 16.71 6.789 1
Start-ups .0897 .0615 8 8.29 5.181 8
Product            
Proprietary .1989 .1665 6 10.71 5.861 5
Market            
Size .2632 .1504 3 15.29 6.371 3
Growth .2221 .1467 4 15.53 4.976 2
Competitors .3133 .0898 1 9.47 3.676 7
Strength .3037 .1389 2 9.88 4.973 6
Task Cues (Treatment 3)
  Actual Decision Policy Stated Decision Policy
Cues Mean Std. Dev Rank Mean Std. Dev Rank
Entr/Team            

Complete

.2320 .1139 2 19.91 15.667 2
Product            
Superior .8071 .0820 1 46.14 18.949 1

Dev time

.2038 .1413 3 18.86 10.045 3
Market            

Concentrat

.1456 .1264 4 15.07 9.385 4


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