Frontiers of Entrepreneurship Research
1997 Edition

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PERFORMANCE STRATEGIES FOR HIGH–GROWTH ENTREPRENEURIAL FIRMS
R. Duane Ireland, Baylor University
Michael A. Hitt, Texas A & M University


THE NEW COMPETITIVE LANDSCAPE (NCL)
    Entrepreneurial Firms and the NCL
CONCEPTUAL FOUNDATION FOR THE STUDY
    Entrepreneurial Firm Growth and Intensity
    Strategies for High–Growth Entrepreneurial Firms
    Implementation of Firm Strategies
METHOD
    Variable Measures
RESULTS
DISCUSSION
    TABLE 1:  Effects of Strategies and Implementation Actions on Firm Performance
REFERENCES
 
 
ABSTRACT

While competing in the challenging new competitive landscape, high–growth entrepreneurial firms (HGEFs) can increase their financial performance by choosing an appropriate strategy and implementing it effectively.  Using data from a comprehensive survey of regional and national winners of the Ernst & Young Entrepreneur of the Year Program, we found that both a low–cost producer and high–quality producer strategy can lead to higher positive returns for HGEFs.  In contrast, a time–based strategy was not related to performance for the focal firms.  Additionally, the results indicate that first mover, early second mover, and competitive parity implementation actions are all related positively to ROS.  However, their interaction with a high–quality strategy was negatively related to firm performance.
 

 

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