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TABLE 3
Comparison of Primary Motivational Influences
| Motivational Influence | Hungaria n Current | Hungaria n (1996) | Hungaria n (1990) | Irish (1988) | U.S. (1995) |
| Economic Necessity | 40% | 44% | 4% | ||
| Independence | 12% | 8% | 13% | 32% | 24% |
| Achievement | 16% | 21% | 30% | ||
| Opportunity | 11% | 7% | 8% | 37% | |
| Job Satisfaction | 14% | 11% | 22% | 8% | |
| Career Security | 3% | 1% | 2% | ||
| Wealth | 4% | 6% | 17% | 2% | 9% |
| Social Status | .6% | 0% | |||
| Power | .3% | 1% | |||
| Use Knowledge / Experience | 20% | 11% |
While independence, achievement and job satisfaction (in
total) are comparable between the Irish and Hungarian samples,
there is a pronounced manifestation of the Hungarian
entrepreneur?s reaction to the country's economic turmoil.
Economic necessity, a negative, push, motivation is the principle
influence. In the U.S., primary motivators are market need (37%),
autonomy and independence (24%), more money (9%), use of
knowledge and experience (11%), enjoyment through
self-employment (8%), show that I could do it (2%), and misc.
other (9%). These comparisons characterize Hungarian
entrepreneurs as being motivated by a search for economic
stability and personal achievement, while the Irish by a
combination of independence and achievement, and the U.S.
entrepreneurs a combination of opportunism and independence.
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Last Updated 06/01/98